10 common seo mistakes that will kill your ranking

When your website has high search engine ranking, you will see many benefits. Although seo can be a little hard to get the hang of, there are simple seo mistakes you should avoid.

1. Using the wrong keywords

The first thing you should do is keyword research. If you get this wrong your off to a non starter. Make sure you target the best keywords for your niche, ones that searchers actually are using. For example, if you have a site that helps people save money, think about keywords searchers will type in such as voucher codes, or money off.

2. Forgetting to use title tags

This is a common one often overlooked by beginners. Title tags are important and must be different on every page of your website.

3. Over doing flash

Flash cannot be read by googles bots. If you are going to use flash, it is essential that you also use the html mark-up for it.

4. Back link spamming

This is something even the best webmasters are failing to grasp. Link farms are not a good thing with Google. You will get much further by getting high quality one way links from website with high pr.

5. Keyword stuffing

Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.

6. Keyword density must stay below 5%

7. Duplicate content. Google loves fresh, unique content. Google bots are very clever at spotting content that is used elsewhere.

8. Inadequate navigation

Your website must contain no broken links and have good navigation. Both visitors and search engine bots need to get around your website.

9. Missing the value of headers

No harm in using images for headers but headers are important and you need to make use of them. Search engine bots don't read images and headers are the first thing they read, surely it makes sense to include your keywords in your headers?

10. Unreliable web hosting. Cheap may please your wallet but it will annoy your visitors and stop you getting high search engine ranking. Google will think your website is not there if it happens to crawl your site during an outage!

10 simple seo tips for beginners

1. Your keywords

You need to decide which keywords you want to achieve high search engine ranking with.

Research is vital, you must make sure the keywords you want to rank high with, pr actually used by searchers.

2. Who are your competitors?

You are going to beat your competitors to the top spot. You need to first find out who they are and analyze them. Type in your keyword in the search bar...bingo, there are all your competitors.

3. Title

Two tips i can give you for optimizing page titles. The first is to make sure each page has its own unique title.

Second tip is to make sure you include your main keyword in the title. Don't keyword spam though, your titles must make sense and flow.

4. Meta

Only use meta tags if you understand them. They are not that important. The keyword density has to be spot on.

5. use headings

When googles crawlers scour your website. They look at h1 and h2 headers. If you have your keywords in these headers, google will see that they are important.

6. Content must always be fresh. Duplicate content is a big no no.

7. One way links are a big seo boost. Try and get a link from a high pr website. Remember to have your keyword included in the link.

8. Site maps tell search engine about your website pages. Having a site map will help to get more of your pages indexed.

9. Alt tags should always have a description and should not be left blank.

10. You need to update your website often, even if it is just a little tweak. Google loves sites that are maintained often.

Having your website search engine optimized is very beneficial. I have built a site for all you beginners. Start with seo basics and take it from there.

What is search engine optimization?

This is for all you newbies who have heard the phrase seo and wondering what on earth it is all about.

Seo stands for search engine optimization.

It is a process that is done to make sure website pages are optimized for google and other search engines.

Why use seo?

Whatever your website is about, one thing you will need is traffic. No point having a website if nobody can find it.

It is true that many methods for traffic building exist, all are effective, but one you should always consider is search engine traffic.

Organic search engine traffic is where you naturally rank high on search engines for your chosen keywords.

This is a biggy you want to be concentrating on.

When google search is used, the searcher is only likely to click on the results that appear on the first page, so you need to be aiming to have your listing in top position on search engines.

Where does a beginner start?

I will write just for you beginners. I wont baffle you with big terms. I will take it slow.

At first glance, seo may seem like rocket science, but it is not. It just takes some hard work and dedication.

My advice as you take this journey is to persevere.

What you will need.

A website to play with

Patience

Lots of coffee lol

OK that's the low down on seo and what it means. I will get preparing your first lessons on how to get high search engine ranking.

Seo or Adwords?

In my last post we looked at search engine optimization or seo for short.

Which is best for your Internet marketing campaign? Seo or AdWords?

The answer is a simple one........ Both!

What is AdWords?

It is a pay per click advertising program.

1. Open a free AdWords account.

2. Set your daily budget. This can be as little as £1 per day.

3. Build your keywords list

4. Create your adverts and your ready to go.

Why you should use both google AdWords and seo

Search engine optimization will bring you free organic traffic.

Google AdWords will bring you fast targeted traffic.

By using both seo and AdWords you get the best of both worlds.

But isn't Google AdWords expensive?

AdWords has a reputation of being an expensive learning curve. But if it is done correctly the ROI can be substantial.

I am not going to waffle about the right way of setting up AdWords in this post, you need to digest a bit at a time. But what i will say is that search engine optimization and AdWords can compliment each other and actually lower the price you pay for a click on your ad.

For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.

In my next post, i will dedicate it to all those beginners baffled by google AdWords.

Seo and your business

search engine optimization or seo for short, is the process used to optimize your website for the search engines.

If you have an online business then you will benefit greatly from having a seo friendly website.

Even if you already have a good system that brings in traffic, organic search engine traffic is a bonus.

If your website ranks high for certain keywords then you will get FREE quality targeted traffic.

How to search engine optimize your website

1. Keyword research

Decide the keywords you want to gain high search engine ranking with. Don't forget to include some long tail ones.

2. URL

There is debate as to whether this matters with seo. It does and it doesn't. It is not vital but in my opinion it is better to include keywords in your URL if you are not going for a branding approach.

3. Content

You have probably heard the saying "content is king". It is important but there are too many factors to consider with search engine optimization for it to be as clear cut as that.

You need to make sure your content is liked by search engines and your readers.

Keyword density in your content needs to be below 5% ideally. Too much or too little will kill your ranking.

4. Links

The best links are the ones that are one way and keyword anchored.

If you can get an anchored one way link to your website from a high pr website, .......BRILLIANT.

They are the main seo tasks you need to implement on your website.

If you would like me to do a free seo report on your website, get in touch.