How can websites rank high with little text?

If you are on top of your seo campaign and on a mission to beat your top ten competitors that rank higher in search engines than you then one thing that you will notice is that some sites that are higher that you have little content, how can this be? Well in the ever changing world of search engine ranking although content has always been referred to as KING it is not always the case. Those websites that have a higher search engine ranking than you but have little content will have some great quality links that point to their site. Should i give up on content and chase links? Most definitely not. Content is still a very major part of getting your website noticed, especially by search engines,

Links take a very long time to establish and to give up on your content would be a killer. It is all about getting an even balance. Those of you who use Internet marketing strategies such as paid links like AdWords will have websites that are purely built for customers whereas some who use organic seo will tend to build sites and content that are for search engines.

What you need to do is get an even balance, if you have a website that is viewer friendly, give the reader what they want then they will naturally link to you.

The point i am trying to get across without too much waffling is that you need an even balance. You need to follow simple seo steps so that search engines like your site but you also need to fulfill your readers needs and not lose your valuable potential readers.