People Buy People When It Come To Business

The phrase ‘people buy people’ is one that I often quote and can honestly say it’s true.

If you are a business owner you will likely fit one of the following categories

1.You offer a service or product that sells itself 2.You offer a service or product that requires input from yourself personally

Regardless of whether you deal directly with clients or not, your business must adapt good people skills if you want to succeed in business. The truth is, unless you are selling a much loved product like an Apple Ipad that requires little selling, you will have to convince people to use your services or buy your products.

It doesn’t matter if you are a massive multi premises empire or a one man band working from home, the same principals apply! Your potential clients must feel special and you need to show them that you are dedicated.

A great example of good customer skills is typically small businesses. I am privileged to know some great small business owners that offer a wide range of services from 3D Photo Gifts to fancy dress costumes. The fact is, no business should take customer service lightly, it has to be given priority.

For those in business or considering starting up, you must consider the level of customer service you would expect as a consumer. Do you offer your customers this same service?

How To Get To The Top Of Google

You are asking a question that every website owner wants an answer to. Some webmasters will probably never grasp it and some will give up trying. Internet marketing companies are spilt, some companies will tell you how it is and give you a straight forward answer, others will sugar coat pay per click otherwise known as Google ads.

How to get to the top of Google

There are three services that will get you to the top of Google. 1.SEO – Search engine optimisation, otherwise known as the natural listings on Google

2.Google pay per click which is the sponsored results on Google

3.Google maps or Google placements

The only one of the above that is guaranteed to get you to the first page of Google is pay per click. Don’t let anyone tell you otherwise, Google does not give preference to some marketing companies and nobody should ever guarantee you top positions unless they are using pay per click. You can get clarification of this by visiting googles webmaster central and help pages.

Which internet marketing method is best?

Your internet marketing plan needs to be done properly, before you decide which or all of the three main tasks to perform, ppc, SEO, or Google maps, you need to first get an expert to review your budget, analyse your site and most of all be completely honest with you. A good marketing company will tell you straight even if it means them losing a sale.

Keyword choice is important

If you target the wrong keywords from the start you might as well throw money away for example, if you're targeting iphone repair keywords you need to carefully research your keywords such as iphone 4 repair, iphone 4s repair etc. Of course it’s easy to get to the first page of Google for some keywords, especially localised keywords, but will these keywords convert for you? You need to make sure that the keywords you target will get you the visitors you want. Being on the first page of google isn’t important unless you are there for the right keywords.

Internet Marketing Methods

Internet marketing is the procedure of getting your web site noticed. The term can be quite broad and may consist of a multitude of tasks.

To have your site discovered you can either place your site in front of site visitors or you can be there when they search for you.

Marketing methods to get your site in front of visitors

Pay Per Click - This is the Google sponsored results of Search engines. Many people mistake this with the organic listings of Search engines. There are also marketing companies who attempt to promote pay-per-click as Search engine optimization but it is completely different. To setup pay per click you need to open up a Google adwords account, you then set up a campaign and select keywords linked to your web site. You can decide just how much to spend whenever someone clicks on your advert. Facebook also provide ads which are charged on a click basis. The facebook ads are very helpful to internet sites that need to reach certain clients such as according to age group, gender or location.

SEO - This is the abbreviated phrase to describe search engine optimisation. To show on page one of Search engines in a natural way you need to ensure that your website is optimised both onsite and offsite! There are many SEO Experts that will help you fully grasp SEO and what it involves, you have to make certain you don't fall for any company that promises to accomplish ethical SEO when in reality they use automatic tools and software which could harm your ranking.

Social Marketing - Through the use of social tools for example Facebook, Twitter, Message boards and blogs, you can actually take your web site to visitors.

Email Marketing - This can be very intrusive so you must ensure that any kind of e-mail marketing you do is to email addresses which have opted to receive emails from you!

There are many means of marketing your site, the most important thing to think about prior to choosing your technique is to research who your website visitors are, this should help you select which option to select.