Dont forget the Basics!

When we start our Internet Marketing Campaign we start at the begining and work our way up, but how often do we loose sight of the basics, especialy when performing search engine optimization. It is always important to log our efforts and to retrace over them to compare which alterations made a difference to our internet marketing campaign, you would be surprised that how often when building multiple sites we forget the basics we made sure we did with our earlier sites, the importance of search engine submission for example. Also things change, google changes what was once exceptable and worthwhile may no longer be relevent so the key is to stay focused with our internet marketing campaigns, to never stop testing and to keep our notes fresh.